Manouchehri is where family values meet high end fashion. It’s traditional clothing with a modern twist. It’s a brand that guarantees unique tailoring and expert technique. And it’s a name that introduces one of the rising stars of children’s fashion.

The brainchild of designer and pattern cutter Roya Manouchehri, it’s a bespoke clothing line that’s already caught the attention of fashion conscious tastemakers at Vogue and Tatler. Imagine a kids’ take on country life. Think a glimpse of the future with a subtle nod to the past. Founded in 2014, Manouchehri is the new name for tailor-made quality with added style. It’s the new destination for kids who dress to impress. And it’s an exciting new take on long lost classics.

Manouchehri’s aesthetic is deeply rooted in traditional English style with a love for timeless elegance and heritage fabrics. Designs are made to be passed down without the worry of garments going out of fashion.

Manouchehri reflects the countryside and nature but its core designs are also influenced by timeless museum pieces, the history of fashion and a desire to put a modern-day slant on traditional favourites.

The vast majority of the fabrics used to create Manouchehri’s extra-special collections are sourced from British mills. Access to a year-round Liberty collection adds a touch of class to specific pieces and no two garments are exactly the same: personality and individualism are of paramount importance.


Born and raised in the North East countryside, it was inevitable that an adoration of her environment would provide the main source of inspiration for Roya’s series of truly special designs. She furthered her love of fashion on family holidays to Italy - the style and culture of locals who dressed to impress sparking the dream of pursuing her own fashion business. As a child Roya used to love dressing up and was always jotting down her designs in the notebook she carried with her.

She went on to study Fashion Design at Northumbria University - always imagining that childhood dream would lead to a career in eveningwear. However, after researching childrenswear she identified a neglected market: inspired to create elegant children’s clothing she established the Manouchehri brand and opened up boutique store Ralph & Mimi in the Northumberland market town of Hexham. A scrupulous eye for detail and an addiction to creating timeless, classical clothes have put Roya at the forefront of the new children’s clothing revolution. Communicating childhood innocence through beautiful designs, her tailoring remains a cut above the rest.

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